Movie title cards
Academy Awards 2014
With tea declared as the national drink of India very recently and the Hockey World Cup at the Hague just round the corner, I came up with this campaign idea for TATA Tea whose beverage products are the most popular and widely consumed in the Indian subcontinent. The concept behind the tagline being that hockey, although the national sport of India, gets over shadowed by cricket and every year the sports authority of India puts in various efforts to uplift its popularity and viewership across India. TATA as one of the oldest, most recognised and now one of the biggest industry in the world is indigenous to India and one that almost every Indian connects to at various levels.
So it only seems apt that the largest producer of our national drink; TATA Tea should sponsor/support our national sport (both men and women) in the upcoming World Cup as a beverage partner. Uniting Indians in short.
A fact seldom spoken out loud in the advertising fraternity.
Many mumbling mice are making midnight music in the moonlight….
Refined my 2 year old, original blog logo into something more cleaner and sharper. Moving from a sans serif to a serif oriented font logo and sticking to solid black and white.
Although I still do feel that the english alphabet is slightly overshadowing the hindi one, but then again distorting the beautiful Times font for my convenience wasn’t on the cards.
Old logo and the idea behind:
A series of simple yet absorbing stills from Man of Steel. The details, the focus on the tiniest of things, bringing out the beauty from the most mundane articles become the core of such scene-setting footage. Footage which actually makes the audience feel like an intimate part of that landscape.
Although not aligned to the main plot of the film, I found these stills and the motive behind it; an essential part of the effort in reinventing the Superman movie franchise.
Something I had in my mind’s to-do list, so decided to pen it down in some fashion.
What we do in life echoes in eternity
Maximus Decimus Meridius